Marketing

What do you need to support your sales, outreach and marketing efforts?

1. •Market Research
   

2. •Research Approaches
   

3. •Research Methods
   

4. •Seminars and Workshops
   

5. •Ready to Go Resources
   

860-673-3531
info@learningdesigns.net

Research Methods (cont)

Our research methods include:

1. •One on one interviews
   

2. •Web and telephone group Interviews
   

3. •In-person focus groups
   

4. •Surveys
   

5. •Web research
   

In-person focus groups. In-person focus groups are a traditional and useful means for eliciting the opinions of a small group of targeted prospects.  When geography is limited, in person focus groups can be highly energizing. However it can be expensive - and not terribly green - to conduct focus groups in different regions of the country. So when in person focus groups are the preferred method of data collection, we work with clients to organize groups around industry events and conferences where potential participants are already attending.

Surveys.  Electronic, printed and highly structured phone surveys can be used to collect thoughtful, in-depth responses.  Cutting through the noise of the information age in which we live and getting the focussed attention of potential respondents is the biggest challenge. Printed surveys are generally less expensive and useful for captive audiences (targets within an organization, for example). Electronic surveys have many advantages including convenience, reach and data collection.

Web Research: We are expert at using internet resources to gather market information for our clients. We regularly monitor, search and analyze blogs, wikis, social media sites and websites to spot trends and identify key information. This information can be used to either support data previously collected or to highlight heretofore previously uncovered data.

... back to previous page